![]() Download the GoogleAdsEditorSetup.exe to a folder created at (C:\Downloads).How to Install Google Ads Editor Silently Google Ads Editor Silent Install (EXE) This article will serve as an informative guide and give you a clear understanding of how to perform a silent installation of Google Ads Editor from the command line using both the EXE & MSI installers. The easy solution is that, when uploading ad copy, ensure the columns in your bulksheet are duplicated next to each other, with the second mirrored column containing the text “#original.Google Ads Editor is a no-cost, downloadable application that lets you work offline and make bulk changes quickly, and easily. One funky thing about Editor that’s worth keeping in mind is that, due to a coding error, a misread expanded text ad will upload via spreadsheet. For tips on that, Search Engine Journal goes more in-depth here. This will help make it much easier to visualize and understand.Įditor can also be used to audit pre-existing campaigns’ settings. We recommend doing this especially for large accounts - and especially when all the items in an account aren’t all active. via their icon to their left.īeyond segmenting from campaigns all the way down to ads, you can also create filters for really whatever you want. Beyond being able to segment your account down to different levels, you can also see at a glance what type of campaign one is - search, video, display, etc. ![]() Choosing campaigns in this grid will only display info about these selected campaigns elsewhere, even allowing additional applied filters to further segment what you’ve selected.įrom there you can see all of a campaign or fragment it to more specific levels. When using Editor, the campaign selection pane in the upper left is your absolute top-level filter. It is important to note: While you can export some metrics through Editor, it’s really only for implementing changes to an account, not for reporting back any performance data.Įditor quirks, plus tips and tricks for using it the first time And because it’s offline, you can work on these changes from anywhere. Extremely specific tasks can be tackled pretty much instantly, like pausing one keyword within an ad group, which can be done in the blink of an eye and clearly conveyed within the Editor system. The above are just examples - all together, Google Ads Editor will give you the ability to take tasks that would otherwise take hours or days and complete them in minutes.Įditor will save you a bunch of time and help you visualize changes, so you have a clearer view of the process, changes, and general approach. Plus, you can create an account from a blank slate, saving lots of time over setup wizards Google Ads otherwise requires you to use for creating new campaigns. ![]() ![]() ![]() You can open multiple accounts concurrently to copy-paste content between them or drag and drop a whole campaign from one account shell to another. You can also make changes at scale on practically any part of an account in seconds, and these changes (or added and removed items) will be bolded and verified before being sent from Editor to Google Ads so you can easily see what’s new. Obviously if you’re working at home or in the office, you’ll usually be online, but this can be helpful if you have to be on the road or in other settings.įurthermore, changes done in Google Ads standard UI go live immediately - with Editor, you get to review changes offline and actually make sure they’re what you want before publishing.įor example, switching windows in Editor is way easier and faster than navigating Google Ads’ standard interface while their filtering system can help isolate small components of the account you’re working on. One of Editor’s useful bonuses is that it’s an offline application, so you can make changes in areas where internet isn’t available. Once you connect your Google Ads account to Editor, you can use it to navigate between different items within a campaign (or multiple campaigns) like ads, ad groups, keywords, or really anything. What is Google Ads Editor and what are its features and benefits?īefore we dive into it, Editor is a program you can connect to a Google Ads account. (And if not, get on it!) But while Google Ads itself is crucial to building your online visibility and increasing your business’ success, there’s ways its usability can be hindered. If you’re working on marketing, whether as the owner of a small business or as part of a marketing department on a much larger team, you’re almost certainly using Google Ads. ![]()
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